It's official: Americans are ditching desktops and viewing marketing emails on their smartphones and tablets more than ever, according to new research from.
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Samsung on Friday told analysts that it plans to cut its mobile marketing this year in order to keep it relative to revenue, Reuters reports, a move which may mark a change from the company's marketing spending sprees that …
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Adam Levene, SVP Strategy at Monitise Create, urges brands to put people first when planning mobile marketing campaigns It was very early into my career, at.
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This sponsored post is produced by Chethan Ramachandran, the CEO of Playnomics. The world of mobile marketing moves fast, so why use outdated metrics that are no longer accurate representations of your application's …
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Scotland's first mobile ticketing app for public transport, launched in November by the UK's largest publicly-owned bus company, has surpassed 100000 tic.
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In a bid to seal its 'uncarrier' status, a rebrand unveiled at CES as part of efforts to differentiate its service, T-Mobile had embarked on a mission to tra.
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US relationship marketers Swrve have helped London-based mobile startup Space Ape Games to improve player retention, loyalty and revenue across its suite of ap.
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Jesse Chor Seattle mobile marketing startup Sparq is the latest company to land in the corporate grasp of Yahoo. "We've come a long way from our humble beg.
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Mobile marketing company Sparq announced on its site today that it has been acquired by Yahoo. The company did not disclose the purchase price. Yahoo..
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InMobi says this demonstrates that brands that traditionally favour TV and print ads are moving their money to mobile. �Mobile is an area of … Berg: Mobile Ad and Marketing Market to Break �23bn in 2018. December 23, 2013 …
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