Keynote, which specializes in mobile and web cloud testing and monitoring, has released the results of its first State of Mobile Software Web and App Quality Survey, in conjunction with Software Quality Engineering (SQE).
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Mobile marketing firm Fetch has appointed Greg Grimmer to the newly created role of chief operating officer (COO). Grimmer has held leadership positions at a number of prestigious media agencies before launching his own …
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The Ovivo mobile network that gives users free airtime in exchange for watching an ad every 10 minutes has unexpectedly closed its doors. The company said it was hoping to raise �3m by Easter, according to an interview …
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Many businesses expect 2014 to be the year of mobile. According to Shop.org and Forrester Research, more than half of retailers they surveyed marked mobile efforts as a top priority. Mobile marketing is new territory for many …
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442 Football magazine FourFourTwo has launched Football Weekly, a cross-platform digital publication powered by Kaldor's Pugpig platform. The new app is designed to be read on mobile and tablet and will be available via …
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Vaibhav Gupta, CEO and co-founder of mobile advertising and app monetisation platform Bidstalk, examines the growing role of native ads within mobile advertising. In a rapidly growing market, mobile advertisers need to …
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Google is rumoured to be working on a version of YouTube aimed at under-10s, and free of inappropriate videos and comments. Details are scarce, but sources.
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Tapjoy has extended its incentivised advertising platform to include ads targeting users in-app. The nGen platform enables developers to serve videos, interstitials and other rich media units at critical points, like falling down a …
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What Did We Learn About Mobile Marketing at SXSW What Did We Learn About Mobile Marketing Having spent ample time at SXSW 2014 over the last ten days in Austin, Texas, it was apparent that the future of digital …
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