IDC Sees Tidal Wave of Smartphone Market Growth 300×210 IDC Sees Tidal Wave of Smartphone Market According to a new report from IDC, the worldwide smartphone market began 2014 with an expected retrenchment …

{ 0 comments }

The prevalence of smartphone and tablet use by today's consumer makes mobile a key channel for marketers to employ, engage and interact with their audience. Are you in a mobile state of mind? Just as data is critical for …

{ 0 comments }

Casino mobile marketing · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics …

{ 0 comments }

Apple Hires a Director of Renewable Energy Apple Hires a Director of Renewable Energy As part of Apple's ongoing efforts to be an environmentally responsible company, the Cupertino, California-based tech giant has hired …

{ 0 comments }

Gartner Digital Marketing Budgets to Climb 10 Percent This Year 300×200 Gartner: Digital Marketing Budgets Digital marketing budgets are on the move. That's according to a new report from Gartner. Gartner's newest survey …

{ 0 comments }

Mobile ad formats be revenue App flood Interstitials make up 70 per cent of ad spend on AppFlood's network worldwide, according to the company's quarterly analysis for Q1 2014, with banners representing just 1 per cent of …

{ 0 comments }

Millennials Dig Mobile Marketing 300×199 Millennials Dig Mobile Marketing With mobile adoption and reliance accelerating rapidly in recent years, marketers are having a difficult time reaching and connecting with mass …

{ 0 comments }

agency-mobile-marketing Mobile marketing is here to stay and it will continue to evolve into the definitive cost-effective marketing channel with the greatest reach and engagement potential. Marketers must also awaken to its …

{ 0 comments }

The Game Marketing Awards (GMA) has just announced the winners for its 9th annual program to celebrate best practices in marketing, promotion and advertising for the interactive game and entertainment community.

{ 0 comments }

Four of the five countries with a larger than average market for education apps are India, S. Africa, Kenya and Nigeria (the fifth is the US). Additionally, the use of educational mobile apps is often mandated in these countries.

{ 0 comments }