Mobile devices have given online shopping a new dimension, but the customer journey needn't end when you put down the phone, says Luke Griffiths, head of European marketing solutions at eBay Enterprise.
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Marketing solution ExactTarget Marketing Cloud has joined forces with Line to bring their free call and messaging services to marketers, allowing them to connect with customers in new ways. The company, owned by …
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Ad tech company AppNexus has released a report detailing the rise of programmatic buying and the changes it is driving in the mobile marketing market. The.
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According to the report, differences in technology mean that marketers are confused over how best to engage in mobile advertising, and cannot use the same best practices that they have developed for television and online …
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In case you missed it, here are some of the top stories in mobile marketing and advertising we've been following this week. mobileStorm CEO Jared Reitzin Tapped for Mobile Messaging Panel at Silicon Beach Fest 2014.
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Marketron Opens the Vault on Mobile Marketing 300×225 Marketron Opens the Vault on Mobile Marketing This week, Marketron � a provider of business software solutions for the media industry � took the wraps off of the …
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45 per cent of the UK's most popular print media publications don't have mobile-optimised digital sites for displaying their content, according to research from Vibrant Media. While the report shows this is an improvement from …
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With the Mobile Retail Summit taking place tomorrow, we've been talking to some of our speakers to find out more about how important mobile is to their b.
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