New data from OtherLevels' 2015 Retail Mobile Messaging Study indicates that messaging frequency, the â€œhow often,â€� is a key metric that can make or break a mobile campaign. The report includes a story about one major department store and … In this marketing test, the retailer distributed messages to app users that encouraged use of key app features such as list generation and favoriting items. The messages also announced holiday-oriented promotions, as the …..
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Study: Brands that message more, sell more | VentureBeat …
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