The UK’s first augmented reality (AR) art and street art gallery will open in Birmingham on 3 February. The Thomas Crown Gallery will be located in Stirchley, the new epicentre of the independent arts scene in the UK’s second city. Birmingham-born international art dealer, Stephen Howes of Thomas Crown Art, hailed the launch of the […]
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The Global Alliance for Responsible Media (GARM) has unveiled its strategy to create a more sustainable and responsible digital environment that protects consumers, the media industry and society. Between July and September 2019, an estimated 620m pieces of harmful content were removed by YouTube, Facebook and Instagram. Because of the platforms’ investments in teams and […]
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Indonesian-headquartered online grocery platform HappyFresh has tied up with Thailand-based communication app LINE to give LINE MAN’s users an established grocery shopping experience in Thailand. Launched in 2016, LINE MAN is an on-demand assistant application with six professional services – food delivery, taxi, parcel, messenger, convenience and mart. As part of the partnership, HappyFresh will […]
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The IPA’s Bellwether reports are always a good barometer of the state of the marketing business, so with the Q4 2019 report released this morning, we’ve gathered the reactions of some of the companies and executives on the digital marketing coalface… Ben Walmsley, commercial director of publishing, News UK“Whilst the outcome is divisive, clarity over […]
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A study of 80 nations around the globe has found that mobile data is now faster than broadband in over 40 per cent of countries, as download speeds prove increasingly competitive between 4G and wi-fi. The report by wireless coverage mapping firm OpenSignal found that in 33 of the 80 countries surveyed, mobile signal outpaced […]
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More and more businesses are funneling their resources into ensuring mobile experiences engage users. Overall, that effort is paying off: Consumers may still b This content was originally published here.
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Nothing stays the identical. Everything modifications. The market adjustments too: even as it retains the identical principles, the conclusion of these ideas adjustments. Mobile advertising and marketing is actually the subsequent step. Those who take that step will progress. Those who do not can be left behind. Understanding cellular marketing starts of evolved with the […]
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As mobile technology becomes even more crucial to a restaurant’s digital branding, more restaurants are delving into augmented reality as a unique way to boost their social media marketing strategy. On the heels of similar AR experiences from brands like Magnolia Bakery and Bareburger, Panera Bread is working with AR partner QReal, a subsidiary of […]
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Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) has been awarded the Guinness World records title for the ‘Largest Augmented Reality (AR) Screen’, as part of an AR ad campaign to promote the UAE capital as a world-leading holiday destination. The campaign used the 40-foot digital billboard in London’s Piccadilly Circus, transforming the […]
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