We live in the age of the never-satisfied, always-mobile customer. That is just one of the statements I can confidently make after ingesting thousands of pages of mobile marketing and consumer attitude research over the last …..

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SessionM triples down on mobile messaging, because that's how …

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Recently John Koetsier, mobile economist at Tune and Jason Allen, VP of digital at Gamestop, got together for a CMO Roundtable to discuss Tune's recent comprehensive study on mobile marketing lessons from 2015, and …..

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Top 5 tips to rock your 2016 mobile marketing strategy (webinar …

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Let me ask you a question – How critical is a mobile marketing strategy to your small business? It's a crazy question right? Everyone knows they need to have a mobile marketing strategy… they need to have a website that's mobile optimized…

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3 Critical Reasons You Need Mobile Marketing For Your Small …

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Leanplum, a mobile marketing automation platform, is announcing its first research study today, called “Breaking Barriers to Push Notification Engagement.â€� The study, which is the result of an analysis of 671 million push …..

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Analysis of 671M push notifications shows mobile marketing's …

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What are the major differences between mobile and traditional websites?

The major differences are that a mobile website utilizes the functionality of the mobile device, such as “tap to call,” “tap to text,” “tap to map,” as well as easier ways to make purchases with payment processing integration for certain banks and credit card companies…

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http://blog.clubtexting.com/2016/01/expert-interview-series-matt-sicotte-about-creating-a-mobile-website-for-your-group-club-or-organiza.html

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With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts…

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Most Mobile Marketers Are Using Location, But How Do You Do It …

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By now you know how powerful mobile marketing can be, and it's a good thing you do, because in 2016, consumers are using their phones for everything. According to independent market research company eMarketer, …..

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Mobile Marketing Tips for 2016 – Business 2 Community

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Kahuna, a Silicon Valley company that provides businesses with ways to market to their users automatically and personally across mobile channels, made 18 layoffs today. The cuts add to the jolts the company has already …..

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Kahuna trims more staff, aims its mobile marketing tech at enterprise …

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Settling down into a staid, predictable routine seems to be the death knell for any mobile marketing strategy. That was the takeaway from a panel I was part of at VB's Marketing.FWD summit earlier this week, entitled “How to …..

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Marketing on the move: The 6 principles of engaging mobile …

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4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?..

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Why Some CMOs Believe Mobile Marketing Isn't Worth It | Convince …

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