We use our mobile device when we want something quick, which results in bursts of digital activity up to 150 times a day. The average mobile session is only one minute long, dozens of times per day. These are called Micro-Moments. As defined by Google, a “micro-moment occurs when people reflexively turn to a device […]

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Bidstack, an in-game advertising firm, has acquired ad fraud prevention platform Pubguard to protect its gaming inventory by removing fraudulent ads and help give advertisers a brand safe environment to run campaigns. Pubguard’s image and code recognition technologies review creatives served in-app and on mobile web and desktop web to identify malicious ad content and […]

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We’ve compiled a list of Trumpia’s SMS Marketing Videos that have been proven to help our customers boost their business. Whether it’s how-to guides on how to use our software or just tips on how certain industries can use our mobile marketing, these videos help show you the power of Trumpia. This content was originally […]

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It’s easy as pie to entice your subscribers with a friendly text that promotes a celebration discount.  As you saw above, urgency drives people to take action. Texting is the perfect medium for promoting time-sensitive, short-term offers that compel your contacts to buy ASAP. That’s why offering a last-minute deal is such a great way […]

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Elena Kutsopal, managing director of WeQ Influencers, discusses the key market trends in social media engagement and how new emerging platforms are addressing those trends While Instagram, YouTube and Facebook are still the most popular social media platforms according to consumers, it’s important for brands to be aware of the next emerging social media platforms […]

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Guyssss, it’s not every time Social Media campaign.  Another type of Digital Marketing that brands and corporate organisations are jumping on fully in Nigeria is Mobile Marketing. Our friends at AppGeeks have compiled a case study of 17 multinationals that have effectively used mobile marketing to boost sales and brand affinity. Enjoy, you might learn […]

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After reporting the biggest first-day dollar loss in US IPO history, Uber continues to plummet on the New York Stock Exchange, much like its rival Lyft has on the Nasdaq. Prior to the IPO, Uber claimed it would sell shares for $45 a piece, but Friday morning the company began trading at $42 a share. […]

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The latest IPA Bellwether Report showed that UK marketing budgets stalled in Q2 2019 over political uncertainty, despite a positive start to the year in the first quarter. Here, executives from across the industry share their thoughts on the findings. Kirsty Giordani, executive director at International Advertising Association (UK Chapter) “Despite the negative outlook of […]

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