This is how the business value of your business is measured based on online factors, prioritized from the most important: Product Branding Content Advertising Sales Customer Service Now, why is content third in this list? It’s because content builds trust between the business and the customer. The product should be excellent and in demand. The […]

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Out There Impact (OTI), a newly-created philanthropic division of Out There Media, has revealed plans to harness the power of mobile to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030. After a successful ‘There Are 17 Numbers That Can Change The World’ pilot campaign in Asia, Africa and the Middle East, […]

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Researchers further found that most (75%) of users “would make a purchase” directly from a mobile ad. It’s also well known that most shoppers are using mobile devices while pre-shopping and/or while in physical stores (55% per this report) to compare pricing. Researchers also found: ▪ 47% use mobile devices to find coupons or discounts […]

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Cristina Constandache, chief revenue officer at Rakuten Viber, discusses the reasons why brands need to be connecting with their customers on messaging apps Let’s be honest, no one wants to pick up the phone. Whether it’s to chat with a friend or complain about terrible customer service, most people would rather send a message. It’s […]

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The Kumulos team provide advice on how to maximise engagement using push notifications Push Notifications one of the most effective ways of driving recency, frequency and higher mobile app engagement.  Used well, push notifications, and in-app messages, can drive up to 20 per cent greater app engagement, reduce attrition and drive more profit from your […]

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The majority of consumers find it ‘creepy’ when they receive ads from voice assistants like Siri, Alexa, and Assistant on the back of unprompted cues, but most are still willing to share their data in order to get a more personalised experience. A Selligent survey of 5,000 global consumers found that 69 per cent of […]

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In a recent survey conducted by FigLeaf, a privacy-first company, it was found that 68 per cent of consumers in the US and UK don’t believe online privacy is possible, while another 52 per cent of consumers don’t trust Facebook and Google’s recent remarks about making their platforms safer. Ironically, the survey also revealed these […]

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Stuart Garlick, content marketing manager at Nexd, looks at what advertisers should be focusing on in the digital world this year and beyond Digital advertising is more exciting than ever, thanks to the wide variety of options, platforms, and delivery methods available to brands wanting to publicise themselves to consumers. However, the landscape is also […]

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Brief: Insight: George P. Johnson’s survey of C-suite executives suggests that retailers are missing a significant opportunity to create better mobile experiences for their customers. Mobile-first disruptors have been a key part of driving the experience economy in the past decade, the firm said. Mobile-first businesses like Uber and Monzo that aren’t unencumbered with legacy brick-and-mortar […]

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Steps to Take Before and After a Mobile App Update By: Madeleine Wilson. August 20, 2019 Share: Two weeks after your team’s app update launches, your boss stops by your desk to share some bad news: App store ratings have plummeted from five-stars to three-stars and new download volume has decreased 25 percent. On top […]

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