Mobile Website: Using Mobile Marketing SMARTLY   « ledgerleads_blog

by™ on August 15, 2019

While having a mobile website may seem like common sense, it’s important to emphasize that there are more people using their phones to access the internet than desktops, as reported by comScore, so it’s imperative that you have a delightful presence accessible via any mobile device. For many companies, their mobile website is the primary access point for their entire business–a virtual front door. To properly leverage the mobile web, your website needs to load quickly and properly across all devices. With a responsive design, your website is viewable on any device size without creating the need for separate, siloed websites. It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic.

If you haven’t built a mobile-responsive website yet, there are three key elements that make up the framework:

Once you’ve set up your website for responsive design, or if you already have a mobile-responsive website and are looking to optimize it, there are different design elements to keep in mind:

While these components seem technical, some marketing automation platforms have responsive design capabilities built in so you don’t have to involve your IT or web development team. You can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device.

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