Michael Barrett, CEO and president of Millennial Media Mobile ad marketplace Millennial Media is introducing a 100 per cent viewability guarantee for in-app. … Ad quality has been an increasing concern over the last few years, with brand safety, fraud and viewability all key topics for marketers looking to protect the brands they work with, and ensure they are not paying for ads that consumers are not seeing. The IAB recently released a State of Viewability report, …..
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Millennial Media Introduces 100 per cent Viewability Guarantee …
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