LTV, not just CPI: Why mobile marketers need to move beyond cost …

by SimpleMobileSites.com™ on January 19, 2015

If you're a mobile marketer, chances are you've seen at some point in the past year the phrase �LTV > CPI� (that's Life Time Value and Cost Per Install, just to make sure we're all up to speed). A mathematical formulation that …..

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LTV, not just CPI: Why mobile marketers need to move beyond cost …

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