How To Capitalize on the Mobile Marketing Funnel [Infographic]

by™ on October 24, 2019

For decades, marketers have followed the stages and tactics associated with the traditional marketing funnel. This funnel is a model that breaks down the various stages of a customer’s journey with a particular product or company, and was originally developed back in 1898. The funnel begins with leads entering a stage of general awareness, and ends with those leads converting into customers. But as marketing efforts have shifted to focus on digital and mobile efforts, the original marketing funnel concept has had to shift as well.

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