Expedia CMO Doctorow: 'Last touch' mobile marketing attribution is …

by SimpleMobileSites.com™ on July 13, 2015

Expedia CMO David Doctorow says that simply tracking the last time your company touches a customer before a sale is a pretty poor way to understand your mobile marketing efforts. “The last touch is dead, but we are all …..

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Expedia CMO Doctorow: 'Last touch' mobile marketing attribution is …

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