Improving cross-device viewability is more challenging than mobile or display viewability alone, as it requires an advanced programmatic solution to that can optimize towards higher viewability rates on impressions across traditional display, mobile web, and app … �Marketers today want more than just campaign delivery validation, and as a cross-device leader, we want to be as transparent as we can,� said Azad Jacobs, head of advertising operations at Drawbridge…
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Drawbridge Launches Ad Viewability and Brand Safety Initiative …
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