Cristina Constandache, chief revenue officer at Rakuten Viber, discusses the reasons why brands need to be connecting with their customers on messaging apps Let’s be honest, no one wants to pick up the phone. Whether it’s to chat with a friend or complain about terrible customer service, most people would rather send a message. It’s […]

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The Kumulos team provide advice on how to maximise engagement using push notifications Push Notifications one of the most effective ways of driving recency, frequency and higher mobile app engagement.  Used well, push notifications, and in-app messages, can drive up to 20 per cent greater app engagement, reduce attrition and drive more profit from your […]

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The majority of consumers find it ‘creepy’ when they receive ads from voice assistants like Siri, Alexa, and Assistant on the back of unprompted cues, but most are still willing to share their data in order to get a more personalised experience. A Selligent survey of 5,000 global consumers found that 69 per cent of […]

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In a recent survey conducted by FigLeaf, a privacy-first company, it was found that 68 per cent of consumers in the US and UK don’t believe online privacy is possible, while another 52 per cent of consumers don’t trust Facebook and Google’s recent remarks about making their platforms safer. Ironically, the survey also revealed these […]

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Stuart Garlick, content marketing manager at Nexd, looks at what advertisers should be focusing on in the digital world this year and beyond Digital advertising is more exciting than ever, thanks to the wide variety of options, platforms, and delivery methods available to brands wanting to publicise themselves to consumers. However, the landscape is also […]

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Brief: Insight: George P. Johnson’s survey of C-suite executives suggests that retailers are missing a significant opportunity to create better mobile experiences for their customers. Mobile-first disruptors have been a key part of driving the experience economy in the past decade, the firm said. Mobile-first businesses like Uber and Monzo that aren’t unencumbered with legacy brick-and-mortar […]

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Steps to Take Before and After a Mobile App Update By: Madeleine Wilson. August 20, 2019 Share: Two weeks after your team’s app update launches, your boss stops by your desk to share some bad news: App store ratings have plummeted from five-stars to three-stars and new download volume has decreased 25 percent. On top […]

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Will Dorling, UK director of brand sales at AdColony, discusses why it’s time for advertisers to capitalise on the success of mobile gaming What a difference a year makes: One year ago, Netflix was worried about WarnerMedia, Disney/Fox and Amazon taking away market share with their video streaming services. Now, in 2019, who is Netflix […]

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Mobile advertising company TabMo works with some of the world’s biggest brands to help them engage their audiences across mobile devices. Its DSP, Hawk, automates the process of buying mobile inventory and provides access to mobile data sources, geo-targeting technology and advanced mobile tracking solutions. TabMo provides creative support to ensure brands are communicating with […]

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The most successful retailers today understand that a customer’s smartphone is one of the best tools for creating memorable in-store shopping experiences. Why does that integration make sense? Because the customer journey isn’t linear anymore, Sitecore VP of Strategy and Industries Vijayanta Gupta writes. As a result, brands need to deliver experiences that work across […]

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