Last week, 9to5Mac pointed out that Apple had changed its App Store guidelines to allow push notifications to be used for marketing and advertising. This is a reversal of a policy that prohibited notifications for being used for direct marketing purposes. The relevant language reads as follows (emphasis added): Push Notifications must not be required […]
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AppsFlyer provides the answers and insights we need to make smarter marketing decisions across all of our paid and owned media channels. Samantha Cohen, Director, Global Media Planning With AppsFlyer’s all-around data analysis, innovation and 24×7 professional support team, we make better decisions on our global growth strategy. Claire Sun, Head of Business Growth What truly […]
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Mobile Spree, the ultimate event for mobile marketers, is back in Berlin for its fifth year! Join us on the 4th of June for another fantastic day full of inspiring speakers, the chance to network with industry peers, and our much-anticipated afterparty overlooking the Spree. As usual, there are no sponsors, no booths, and no […]
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Alyssa Clementi sits down with Mike Roberts, managing director of LegalShield, to discuss disrupting the legal services space with mobile and app technology in 2020. In 1972, Ada, Oklahoma resident Harland Stonecipher was involved in a motor accident that resulted in mounting legal fees and unanswered questions, even though his car was insured beforehand. Stonecipher’s […]
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The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the […]
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Publishers are constantly looking for the best ways to monetise their apps and engage their users in a time when it continues to become increasingly difficult to capture the attention of consumers. So, just how are publishers choosing to go about mobile monetisation? Well, it seems that video advertising is the most common answer to […]
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At the beginning of each year, Integral Ad Science (IAS), a digital ad verification provider, launch a trend report called the Industry Pulse. This year, the report, 2020 Western Europe Industry Pulse, surveys the digital advertising industry to see what the key trends, technologies, and challenges media professionals expect to drive change across the industry […]
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Mumbai-based Ketto, a crowdfunding platform for fundraising of social, creative, and personal causes, on Tuesday announced that it has raised $30 million for charitable causes with the help of CleverTap’s philanthropy arm CleverTap4Good, which works with NGOs and nonprofits. Zaheer Adenwala, Co-founder and CTO, Ketto, said, “In 2019 alone, Ketto launched 10 major campaigns on […]
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The Trump administration is using a commercial database that maps the movements of millions of mobile phones in the US for immigration and border enforcement, according to a report in The Wall Street Journal. Citing as sources, “people familiar with the matter” and documents the newspaper has reviewed, the report says that a division of […]
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Tap On, Tap Off, the multi-operator ticketing system created by Littlepay, Ticketer, and Go-Ahead, has hit 1m transactions in four months. The contactless ticketing system also recently earned a Highly Commended at the Transport Ticketing Awards, in the Ticketing Technology of the Year category. The service, which was launched last September, allows bus riders on […]
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