The Financial Times' online readership now predominantly comes from mobile devices, with the proportion of mobile traffic rising as high as 75 per cent at the. … Alex Spencer is Online Editor of Mobile Marketing Magazine…

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Financial Times Online Readership now 60 Per Cent Mobile …

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'Think Tap Not Click' Marketers Need to Get Serious About Messages for Mobile 300×168 �Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a …..

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'Think Tap, Not Click': Marketers Need to Get Serious About …

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The partnership allows Zapper to benefit from ICRTouch's powerful EPoS systems, and gain access to its vast porfolio of clients in the restaurant and cafe market, expanding the reach of its mobile payment system…

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Zapper and ICRTouch Bring Mobile Payment to UK Restaurants …

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Advertisements on apps receive over twice as many clicks as those on the mobile web, according to a benchmark report by mobile ad-serving platform. … Tim Maytom is a reporter for Mobile Marketing Magazine…

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Apps Show Double the Click-through Rate of Web | Mobile …

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Apple, we're told, has two major announcements on tap for September 9th. The first will be the next-gen flagship smartphone believed to be called iPhone 6. The other will be Apple's eagerly anticipated and intensely rumored …..

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iWatch, iPhone 6 Both Expected September 9th | Mobile Marketing …

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As the mobile device moves closer to the heart of consumers' lives, the potential scope that this platform offers to marketers has grown rapidly. Mobile Marketing Life will shine a light on how mobile is affecting (and being …..

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The Countdown to Mobile Marketing Life has Begun | Mobile …

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Sponsored Post A lot of marketers incorrectly look at mobile as a silo rather than in relation to other marketing channels. A cross-channel approach will help you better understand consumer behavior on and off mobile to …..

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The Mobile Silo: Why your mobile marketing dollars rarely take off …

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While it will initially lack the cross-web data that Google and Microsoft can offer, Amazon's insights into the shopping habits of its almost 250m active users will make it a potent tool for marketers if it does expand the platform to …..

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Amazon Prepping In-House Ad Platform | Mobile Marketing Magazine

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The marketing world has witnessed a variety of new mobile trends come and go during the past decade, the most popular of which have paved the way for the future of social and business interaction (WhatsApp, Snapchat, …..

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5 Reasons Mark Cuban's Cyber Dust App Is The Future Of Mobile …

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The Envelope Please Mobile Marketing Finalists Revealed Ahead of MMA Global 2014 Smarties 300×276 The Envelope After weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile …..

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The Envelope, Please: Mobile Marketing Finalists Revealed Ahead …

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