With more than 2000 marketing technologies and growing on the market, it should come as no surprise that there are often gaps between the solutions vendors offer and the marketer's ability to use them. The problems are …..

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Analyze this: mobile, adtech, and big data analytics vendors fail to …

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According to a recent Forrester report, brands that invest in creativity throughout their company experience a boost in sales. Get inspired by these six great mobile marketing campaigns that have engaged with consumers in …..

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Simply the Best: 6 Great Mobile Marketing Campaigns

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They're creative trailblazers, the cream of the crop of mobile marketers, and now they're on the shortlist. The Mobile Marketing Association (MMA) just revealed its shortlist for the coveted 2015 Global Smarties Awards…

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Envelope, Please! Global Smarties Awards Releases Mobile …

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The mobile marketing leaders focus squarely on business results rather than some squishy outcome that has little to no positive impact. Other words that came from my year-long interviews with mobile and digital pioneers …..

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5 words to describe courageous mobile marketers – Luxury Daily …

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To that end, Kahuna — a powerhouse name in communication automation in the modern mobile age — has just lifted the veil on the “significant evolutionâ€� of its technology platform. The goal? To meet current and future … Fueled by a new $45 million round in funding, Kahuna is poised to raise the bar for marketing automation by enabling marketers to engage their customers more authentically across multiple channels, at scale. “It's a big challenge — communicating …..

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Kahuna Looks to Challenge the 'Marketing Automation Status Quo …

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Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature …..

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Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys …

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I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire world is on a mobile device for essentially the entire day. And yes, I will …..

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Two Key Players in Holiday Retailers Mobile Marketing Arsenal

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Whether it's a mobile push notification, email, or even an in-store interaction, knowing how and where customers want to receive communications is key to marketing success. Mobile engagement is now essential to the overall …..

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3 mobile marketing tips for enhancing the customer experience …

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Marketers love to complain about mobile developers who fail to understand the importance of proper marketing. And yes, some developers are so infatuated with their creation that they believe it will immediately and …..

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App marketers, here's why you need a product manager on your …

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Mobile marketing platforms are boosting their automation chops. Last week, for instance, Leanplum unveiled its action- and timeline-oriented User Lifecycle Engine for orchestrating multiple campaigns. Today, app marketing …..

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Appboy simplifies its action-triggered app marketing with Campaign …

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