The most successful retailers today understand that a customer’s smartphone is one of the best tools for creating memorable in-store shopping experiences. Why does that integration make sense? Because the customer journey isn’t linear anymore, Sitecore VP of Strategy and Industries Vijayanta Gupta writes. As a result, brands need to deliver experiences that work across […]

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UK consumers are more happy with the experiences being offered by retailers online than their global counterparts – but most only shop regularly shop with three online retailers. According to an analysis of 33,500 online shoppers across 17 countries – with 2,000 from the UK – by Google and Kantar, 79 per cent of UK […]

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Case studies about Danone, Patrón, Swarovski and more will change how you employ location data This content was originally published here.

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LiveIntent has released data from 2019 back-to-school shopping rush and among the more interesting findings is one showing tablets had 50% higher click-through rates than PCs or other mobile devices. LiveIntent’s researchers studied dozens of BTS campaigns running on their platform. In addition to campaigns opened on tablets performing better than PC or other mobile […]

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Where local SEO exceeds, this is the focus on getting your advert in front of individuals who are, in fact, interested in what you are supplying. Local SEO gets your items and services included on search engines and other digital marketing platforms, so they are in front of your clients when and where they desire […]

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People who are part of Generation Z are the most likely age group to be influenced by the things they see on the internet, despite being the first generation to grow up entirely online. According to an Adobe survey of 1,200 UK consumers distributed evenly across Gen Z, Millennials, Gen X, and Baby Boomers, 43 […]

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During Apple’s highly anticipated September 2019 event, the tech giant announced an upgraded version of almost all of its most popular products, including iPhones, iPads, and Apple Watches. As an extra incentive to buy the new devices, Apple announced that the purchase of a new iPad, iPhone, laptop, or desktop will come with a complimentary […]

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Mobile marketing is all about reaching potential customers at exactly the right time, giving them answers just as needs arise. Working with a team of experts can help you grow your business to new heights. This content was originally published here.

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We’re laser focused on helping clients acquire high-quality users for their apps. In our eyes, a thriving app is one that’s able to both attract and retain the right type of user – and this is critically important – for the right acquisition costs. While some developers and performance marketers we talk to know how […]

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Mobile has changed the way we communicate, the way we consume media and the way we purchase goods and services. No other technical device is as intimate as our phone… This content was originally published here.

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