T-Shirt retailer TeePublic knew it needed to better cater to its mobile shoppers. Traffic to the web-only merchant was split 60% mobile and 40% desktop, yet mobile sales were only 30-35% of its overall business, says Adam Lasky, director of marketing for TeePublic. “We are seeing that gap between users coming to our site via […]

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Tyrone Stewart sits down with Three’s Darran Kolodziej, digital insight manager, and Ruphinder Chahal, eCommerce execution consultant, to discuss the mobile network provider’s digital transformation and its journey toward one-to-one personalisation Mobile network provider Three is on a journey to transform the experience it delivers to customers, aiming to utilise technology to offer a more […]

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Cheil Worldwide has named HP’s global ECD, Jayanta Jenkins (pictured), to the newly created position of global ECD for Samsung Mobile, overseeing the network’s creative direction for Samsung Mobile Communications global account. Jenkins will lead a dedicated global team. According to Cheil, the position was created as its Samsung Mobile global business has grown. Jenkins reports […]

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With Black Friday approaching, Cristina Constandache, chief revenue officer at Rakuten Viber, advises brands not to focus all their attention on the youth market, and to remember the power of messaging in their marketing.  Much like Christmas, Halloween, or any other public celebration you might think of, Black Friday is now starting earlier and earlier […]

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Snipfeed has launched its one-stop platform for personalized content. It uses machine learning and AI to curate a customized version of the web for each user, with podcasts, videos, articles and other online content aggregated in one place. The platform is rolling out on an invitation-only basis initially, with a full launch early next year. […]

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First, Acoustic has released their 2019 Marketing Benchmark Report and while mobile CTR in the US are up, overall email opens via mobile are down. In the US CTRs increased about 20% from 2017 through 2018; email CTRs are about 3.6% now and transactional emails – those triggered by customer behavior – are performing the […]

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104 Details You Didn’t Learn About #Mobile #Marketing (Infographic) There’s too much to learn about mobile-marketing. To keep other entrepreneurs up to date, this This content was originally published here.

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Ahead of the holiday season, Google is introducing more ways to help businesses connect with shoppers in their local area and help them find physical stores. The ‘Local campaigns’ feature has been expanded to help businesses with physical locations to drive more visits to their stores, restaurants, dealerships etc. by dropping sponsored location pins into […]

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In 2016, a group of scientists, doctors, and healthcare experts globally launched Ada, an app that allows users to track their health and find medical help. Ada helps users by combining artificial intelligence with the global medical knowledge input by these experts. Since launch, the app has been #1 for medical app downloads in more […]

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Cristina Constandache, chief revenue officer at Rakuten Viber, asks whether the art of customer conversation dead, and argues that it doesn’t have to be.  Human beings have been communicating for millennia. There are many theories about how – and why – we do it, but what is undisputed is that, just as mankind has evolved […]

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