Adjust has released its inaugural Mobile Growth Map. The report, which draws on data from almost 3,500 apps released in 2018, charts growth, retention and other key metrics. It also breaks data down across 31 countries and four industry verticals (eCommerce, Entertainment, Gaming and Utilities) to reveal how well apps in each sector have performed. […]

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Smooch by Zendesk, an omnichannel conversation platform, has released State of Messaging: Travel, a report covering modern messaging technology and strategies used by travel brands to optimize customer service. The report takes consumers through all stages of booking travel with online messaging, including Pre-Stay, Pre-Flight, In-Stay and Post-Trip. “Travel is an industry that’s taking a […]

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The Anti-Defamation League (ADL) is calling for change after the organization’s recent study found that 37 per cent of Americans experienced severe cyberhate in 2018, including sexual harassment, stalking, and physical threats or sustained harassment. This is a 19 per cent increase from the severe online hate and harassment reported in 2017. Cyberhate was much […]

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Location marketing services are expected to grow to 39.87 billion in 2019 at a CAGR of 37.5%. While it has been one of the promising technology in the world of mobile, it was only until recently that location marketing services have been truly put to scale by retailers. Experts believe a confluence of these technologies […]

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Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. Social media spend will grow 20 per cent to reach $84bn, while the combined spend on newspapers and magazines will slide six per cent to $69bn. This will […]

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Jiaqi Pan, CEO and co-founder or Landbot.io, explores what the success of Facebook Stories means for advertisers. It’s no secret that advertising on Facebook is not as easy as it once was. Changing algorithms, falling return on investment, and shifting consumption of the platform itself means that marketers must work smarter to see results. News […]

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DAZN, a sports-focused live and on-demand streaming service has arrived in Spain, becoming the eighth market the platform has launched in since its debut in August 2016. The launch in Spain has coincided with both PSG star and Brazil national football team captain Neymar and legendary football manager Jose Mourinho becoming global ambassadors for the […]

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This is how the business value of your business is measured based on online factors, prioritized from the most important: Product Branding Content Advertising Sales Customer Service Now, why is content third in this list? It’s because content builds trust between the business and the customer. The product should be excellent and in demand. The […]

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