eCommerce advertising is continuing to grow, according to the Q2 2019 Digital Advertising Benchmark Report released by Marin Software, a digital marketing software provider. Marin found that there was a 40 per cent increase in ad spend when it came to eCommerce advertising, dominated by Amazon. Many retailers are also looking to Google Shopping to […]

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The team from Kumulos present their advice for making your mobile messaging campaigns more effective Engaging your app’s users with mobile messaging is one of the most powerful forms of direct marketing in the app industry today. Mobile message marketing can reach your entire user base, even when accounting for different time zones, in different […]

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Abu Dhabi’s Department of Culture and Tourism has launched a 360 video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi. Created by RYOT Studio, Verizon Media’s in-house creative technology unit, in partnership with Spark Foundry UK, the branching narrative within the video places the user at […]

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Aaron Duckmanton, Head of Marketing at Grabyo, argues that it’s time to sack big ad budgets and hijack social media for #Super Bowl LIII. Millions of eyes will be on the Mercedes-Benz Stadium in Atlanta, Georgia this Sunday, as the NFL Super Bowl kicks off for the 53rd time. Sport’s biggest annual event will be […]

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Mobile ads accounted for 88 per cent of social spending and 54 per cent of search spending in Q3 2019, according to the Q3 2019 Quarterly Trends Report from marketing technology firm Kenshoo, released today. Kenshoo’s numbers are based on its own advertiser pool, with 15 consecutive months of performance data taken from a population […]

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Troels Ringsted, senior research lead at Verizon Media’s Ryot Nordics, takes a look at what 5G will mean for the world of gaming With the recent (official) announcement that we will see a new PlayStation 5 from Sony that will allow significantly faster downloads, load times and streaming with its solid state drive (and real-time […]

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The latest IPA Bellwether Report showed that UK marketing budgets fell for the first time in seven years in Q3 2019 over uncertainty mainly surrounding Brexit. Here, executives from across the industry share their thoughts on the findings. Alessandra Di Lorenzo, CEO of Forward, lastminute.com’s media company “The uncertain political climate isn’t the only thing […]

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For decades, marketers have followed the stages and tactics associated with the traditional marketing funnel. This funnel is a model that breaks down the various stages of a customer’s journey with a particular product or company, and was originally developed back in 1898. The funnel begins with leads entering a stage of general awareness, and […]

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Can you consider being able to ship precise classified ads to pre-qualified customers who are already searching out you in preference to blasting your advertising throughout each medium you may consider inside the hopes of getting only a small fraction of the clients looking? Mobile advertising is honestly the usage of cellular gadgets to get […]

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