Right Person, Right Place, Right Time � Mobile marketing is all about precise segmentation of consumers and then ensuring that one reaches out to them at the right location and right time. No other advertising medium ever …..

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Top trends for mobile marketing in 2015 – Digital Market Asia

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Mobile marketing company Hipcricket has made its last chirp as an independent company. The Bellevue-based company said that its assets have been acquired b…

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Mobile marketing company Hipcricket files for bankruptcy, assets …

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If you're a mobile marketer, chances are you've seen at some point in the past year the phrase �LTV > CPI� (that's Life Time Value and Cost Per Install, just to make sure we're all up to speed). A mathematical formulation that …..

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LTV, not just CPI: Why mobile marketers need to move beyond cost …

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Verschl�sselung im E-Mail-Marketing Our mobile devices have become the most intimate electronic part of our lives, never leaving our sides. They're connected to us, our needs and wants, our habits, our every need. Mobile …..

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Mobile Marketing: Bringing Thunder to the Cloud

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VB InsightBig apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing…

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Mobile marketing automation: 1.5% penetration now, could triple in …

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MMW was briefed at length this morning by the team at Shopular, which has just announced the findings of its 2015 Mobile Retail Outlook Survey, which takes a deep dive into consumers' attitudes toward mobile browsing and …..

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Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in …

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In short, this will allow marketers to deliver the right messages to mobile users at exactly the right time, based on real-time activity triggers. This update joins the platform's existing features for maximizing revenue and customer …..

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Optimove Adds Real-Time Capabilities to Mobile Marketing Platform …

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The deal is similar to other partnerships and mergers in mobile marketing tech…

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Adaptiv.io and Apsalar partner to gather intelligence for mobile …

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As we kick off another new year, it's helpful for marketers to look backward and forward as they set their blueprint for the next twelve months. On the mobile front, this year had a number of important milestones. eMarketer …..

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5 Key Mobile Marketing Trends For 2015 – Marketing Land

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Peter DeLuca, T-Mobile's SVP-brand and advertising, discusses why the company attends the Consumer Electronics Show; carrier releases preliminary Q4 results…

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T-Mobile Marketing SVP Peter DeLuca At CES | Special: CES …

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