The IPA’s Bellwether reports are always a good barometer of the state of the marketing business, so with the Q4 2019 report released this morning, we’ve gathered the reactions of some of the companies and executives on the digital marketing coalface… Ben Walmsley, commercial director of publishing, News UK“Whilst the outcome is divisive, clarity over […]

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A study of 80 nations around the globe has found that mobile data is now faster than broadband in over 40 per cent of countries, as download speeds prove increasingly competitive between 4G and wi-fi. The report by wireless coverage mapping firm OpenSignal found that in 33 of the 80 countries surveyed, mobile signal outpaced […]

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More and more businesses are funneling their resources into ensuring mobile experiences engage users. Overall, that effort is paying off: Consumers may still b This content was originally published here.

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Nothing stays the identical. Everything modifications. The market adjustments too: even as it retains the identical principles, the conclusion of these ideas adjustments. Mobile advertising and marketing is actually the subsequent step. Those who take that step will progress. Those who do not can be left behind. Understanding cellular marketing starts of evolved with the […]

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As mobile technology becomes even more crucial to a restaurant’s digital branding, more restaurants are delving into augmented reality as a unique way to boost their social media marketing strategy. On the heels of similar AR experiences from brands like Magnolia Bakery and Bareburger, Panera Bread is working with AR partner QReal, a subsidiary of […]

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Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) has been awarded the Guinness World records title for the ‘Largest Augmented Reality (AR) Screen’, as part of an AR ad campaign to promote the UAE capital as a world-leading holiday destination. The campaign used the 40-foot digital billboard in London’s Piccadilly Circus, transforming the […]

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Cristina Constandache, chief revenue officer at Rakuten Viber, explains how brands can nail the customer experience they provide this Christmas Who hasn’t had a calamity during the festive season? Christmas movies are jam-packed with them. Obviously in real life, the problems aren’t quite so spectacular – but they’re no less disruptive. Scrambling to snatch up […]

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Bob Lawson, director and co-founder of Kumulos, looks at the reasons why a lot of mobile apps aren’t very good and provides advice on making sure an app is successful On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain what we mean. It’s not […]

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